Founded 25 years ago by Serge Cajfinger, Paule Ka is a high-end, independent, French women’s prêt-à-porter label. A veritable show window of Parisian elegance, the brand’s timeless style is characterized by graphic, urban, sophisticated and easily recognizable lines.
Today Paule Ka is internationally known and offers affordable luxury to clients all over the world.
For the last six seasons, Serge Cajfinger has called on the talents of photographer Venetia Scott to create Paule Ka’s publicity campaigns. In 2012, communications layout was awarded to Codefrisko, whose job was to find the perfect balance between the visual elements, like the logo and the website name, but also the right proportions and relationships between the photo(s) and graphic elements.
The second step consisted in creating guidelines in order to allow magazines to make adaptations for various formats while respecting the original proportions.