Visual identity for a high-end sportswear brand launched and designed by the two famous belgian athletic champions, Olivia Borlée and Elodie Ouedraogo. The brand's name 42'54 was chosen in memory of their national record at the Beijing Olympics.

Codefrisko has art directed all the branding concept (naming, logo, shooting direction,…) and designed all the visual material, included the very innovative e-shop website in collaboration with Irradie in Paris 4254sport.com